Sheehij Kaul created a series of illustrations to accompany the refreshing identity of Chaayos.
The visuals were centred around India’s enduring love for tea. Built on a warm and familiar aesthetic, they celebrated the comfort of a chai ritual and its ability to help people slow down amid everyday chaos. Sheehij turned the idea of a simple ‘tea break’ into an engaging, reflective moment. One that invited people to pause, breathe, and enjoy.