Drawing from the chef’s travels through Japan and formal training in France, Fold brings together two distinct culinary influences under one dessert brand. Anushka Tendolkar developed the brand from the ground up, shaping its name, visual identity, packaging, photography and social media presence. At the heart of Fold is the belief that dessert needn’t be reserved for special occasions. It can be a small indulgence, a daily ritual or simply a moment to treat yourself. This idea shaped the brand’s positioning and creative direction.
From its visual identity to its physical and digital touchpoints, Anushka brought this philosophy to life through a cohesive brand experience, giving Fold a distinctive presence built around the pleasure of everyday indulgence.
Client: FOLD
Artist: Anushka Tendolkar
Services: Brand Identity • Packaging • Art Direction